Here is what I like about Hammer Nutrition's HEED:
- It tastes really good!
- None of the citrus flavors have citric acid in them. Thats a really good thing, because gels/drinks with citric acid in them tend to burn/bug me when I'm eating/drinking on the run.
- Complex Carbs - There aren't any simple sugars in HEED, unlike many other sports drinks that contain glucose, sucrose, etc. The theory is that this allows the product to deliver a less spikey stream of calories. My personal opinion is that this theory makes a good deal of sense, but I don't have any sources to back this up...and..uh..it...did I mention it tastes really good?
- It's 105 calories a scoop so that helps with easy math for portioning.
- It can have a bit of a metalic after taste, which is the electrolytes I'm assuming.
- There is a lot of gimmicky stuff on Hammer's website that I think takes away from the credibility of their product.
- It's sweetened with Xylitol and Stevia, which is probably fine makes me feel like one of those "sucralose is the devil but Stevia is cool cause it's like...from a plant, man."
That being said, I've tried a bunch of sports drinks and thus far HEED is my favorite.
It's also worth mentioning that Hammer has another sports drink called PERPETUEM that is designed for endurance events that last longer than two hours. I haven't tried it, but I am planning on giving it a shot as I continue working towards the 70.3 format. The main differences are the additions of protein and fat to the mix, along with additional calorie density for those 1000+ calorie multihour bottles that long course people like to alternate with water.